Material Archive

Making models

Balloon

Disposable camera

Brand autopsy

Collages

"a failed party"

store visit

NOTES
- own self made figures, no collab with disney or something, use the same characters for multiple kind of products, see what the characteristics of the characters are, whats the drawing style etc.
- one pattern, whole collection with that pattern
- PATTERNS
- only small letters
- jip and janneke
- sometimes chnage of font, rarely
- kinderchampagne jip en janneke
- shop is quite traditionally ingericht, gewoon aisles, nothing special, maybe the make up part but thats it

They have a lot of decoration (they LOVE balloons) but not that much for marriages or babyshowers.

Although there are already quite some games in their product range, I do think there is an oppertunity to broaden that section.

In our menifesto we already talked about how HEMA doesnt have specific products for non-dutch celebrations while Holland is a very multi cultural country. This means that there is some space in their assortment to make products for, for example the Eid (suikerfeest). Since HEMA wants to be inclusive while they give a lot of attention to kingsday (what isn't a bad thing obviously considering the fact that HEMA is a dutch brand), they might also need to embrace other non-dutch traditions as well.

Reflection

product ideas